Coca-Cola addresses obesity in TV advert

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From BBC News, 15 January 2013 Fizzy-drink giant Coca-Cola has launched an advert addressing obesity for the first time on television.

go to site The two-minute commercial highlights the firm’s record of making low-calorie drinks and reminds viewers all foods contain calories. The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.

follow New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.

binaire opties Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.

les sites de rencontres qui marchent It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.

follow url handla binära optioner ‘Damage control’ “There’s an important conversation going on about obesity out there, and we want to be a part of the conversation,” Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America, told the Associated Press.

see url In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.

The video adds: “All calories count, no matter where they come from.”

escitalopram 20 mg used for It says: “If you eat and drink more calories than you burn off, you’ll gain weight.”

what does clindamycin hcl 300 mg treat Another ad, which will air later this week, features activities that add up to burning off the “140 happy calories” in a can of Coke.

is over the counter motrin the same as prescription motrin But Mike Jacobson, executive director for the Center for Science in the Public Interest, said that if the company was serious about tackling obesity it would stop fighting a tax on its drinks.

“It looks like a page out of Damage Control 101,” he said. “They’re trying to disarm the public.”

Industry tracker Beverage Digest has reported that consumption of fizzy drinks in the US has been declining steadily since 1998.